What the brand says: This nourishing shampoo, with its unique Red Algae + Keratin Nutri Complex, helps replenish nutrients, fortify the internal structure of damaged hair and give it a smoother, stronger look and feel – as if damage never happened. Great for colour treated and damaged hair.
MY OPINION ON DOVE REGENERATIVE REPAIR SHAMPOO
Packaging: The shampoo comes in a pretty tube with red and white gradient colour. The 240 mL tube is quite large I feel to be easily carried around. The flip open cap fits tightly and there won’t be any leakage.
Texture: The shampoo is very smooth, neither very thick nor flowy. Just like the usual dove shampoo.
Fragrance: Fragrance is quite pleasant and mild, similar to the other dove shampoos in the market. It does linger around for a day or two.
How to use and after-effects: This shampoo is specifically made for chemically treated or coloured hair that is damaged. It is also effective against hair that is damaged due to heat treatments. Use the shampoo as you normally would and wash off. Follow up with the conditioner from the same variety for added benefits. The shampoo makes hair very soft and smooth, detangles hair and cleanses the scalp. It does tame frizziness and makes hair manageable. Regarding the damage control, it does work as the effect can be seen from first wash itself. The drawback is that it does not do anything to your hairfall! My mom has severe hairfall problem and all she could see is a bunch of hair in bathroom! This cannot be a con since the shampoo is not claimed to be effective against hair fall.