Packaging: The lipstick comes in the usual Mac lipstick packaging; the only difference is that this lipstick tube is black and red in colour and that it has Ariana Grande’s signature on it.
Texture: The lipstick is matte just like the usual Mac matte lipsticks (not the retro matte). The lipstick glides on effortlessly on the lips without any tugging or pulling.
Shade: Viva Glam Ariana I for 2016 is a deep plum red-maroon colour. The lipstick actually looks black in the tube but when you apply, it is a deep plum shade. If you apply with minimal pressure, the lipstick looks deep maroon but when you go on layering it, it ultimately looks black-maroon; kind of a vampire shade.
Fragrance: I love all the fragrances of MAC lipsticks. They have this pleasant vanilla smell which I love.
How I use and staying power:
Since the lipstick is very dark, you need to apply it very carefully on the lips making sure it does not get out of the lip lines. The lipstick shade is something I have never dared to use, but I am not as disappointed as I thought I would be. The shade should go with selective outfits only and I would probably use it when I am in the mood for bold lips. The lipstick does not bleed or fade, but might lighten a bit if you have very oily food. It stays intact even after having moderate meals which is a good thing. This particular shade wont suit darker skin tones I feel, but if you like the Rihanna look, you can give it a go for sure.
Expert tip: For that dramatic shine and shimmer, Use the Ariana Grande viva glam lipglass on top of it. It adds shine and shimmer to matte bold lips.
Makeup tip: Always have minimal and subtle eye makeup when you go for bold lips.