Empower Lips and say it Bright Out Loud! Maybelline New York introduces Baby Lips Bright Out Loud with bright pigments for a bright pop of lively color. The exclusive formula moisturizes and protects lips while giving a subtle shine and color to the lips. These are infused with Vitamin E, Jojoba Oil and Shea Butter for continuous moisture and supple smooth lips all day. Lips are visibly renewed after one week.
Packaging: The product comes in a sleek fancy bullet form. The lip balm is a twist up type and quite sturdy. It is light-weight and easy to carry around in your handbag.
Texture: The Lip balm is soft and moisturizing. It glides on easily on the lips and does not give sticky or oily feel.
Shade: The shade ‘Beaming Violet’ is a lovely violet colour which looks light mauve on the lips while ‘Vivid Peach’ is a peach shade which looks pure coral on the lips. ‘Pink Alert’ is a light pink shade which is very similar to the usual baby lips lip balm in ‘Pink Lolita’. The lip balms are not very pigmented but the sheer colour looks very natural and good.
Fragrance: The lip balm has a weird mint smell which is exactly similar to Streetwear Smoothies lip balm.
How I use and staying power: I use it just like a normal lip colour. Simply swipe it several times on your lips and carry it around for touch-ups. The lip balm gives a cooling sensation like mint flavoured lip balms; it is nowhere mentioned on the pack nor does it contain any mint or menthol in the ingredients- weird! Since it is a lip balm, it is meant to be used frequently throughout the day; so I obviously don’t expect this to stay all day like waterproof or long lasting lipsticks. The lip balm glides on effortlessly and coats the lips with moisturizing film which is tinted. It seals in moisture and keeps your lips soft and supple all day long. It does not last a single meal and comes off completely- ok so this was my first impression about this lip balm. Now going further, I reapply this several times a day because I quite like the shine it gives which does not last long. After approximately 6 hours of using this; my lips are slightly stained and it stays even after I have my dinner.
The stain won’t be as pigmented but you can definitely make out you have something on your lips. This lipbalm transfers a lot but after reapplying several times it does leave a light stain on the lips which I like.