Packaging: The lip balms come in the usual baby lips retractable packaging which is travel friendly.
Texture: The lip balms have a gel- like texture that glides on the lips effortlessly forming a moisturizing and tinted film on your lips (tinted in case of dark pink lip balms in this range)
Shade: Here is a summary on the shades:
Berry Crush: This is a light pink shade which contains very fine shimmer in it if you see in the tube but turns out to be very sheer light pink on the lips with absolutely no prominent shimmer.
Antioxidant Berry: Antioxidant berry looks pale pink in the tube but turns out to be transparent on the lips.
Watermelon Smoothie: This too just like Antioxidant Berry is pale pink in the tube but turns out to be transparent on the lips.
Cherry Kiss: This lip balm looks proper opaque pink in the tube but turns out to be sheer light pink on the lips.
Lychee Addict: Lychee Addict too is pale pink in the tube like Antioxidant Berry but turns out to be transparent on the lips.
Pink Lolita: Pink Lolita is a light pink shade which loos sheer pale pink on the lips.
Fragrance: All the lip balms smell sweet and pleasant. The scent is not OTT.
How I use and staying power: Use the lip balm like you normally would, maybe just in the morning, before a lipstick or alone several times a day too. The lip balm gives very sheer colour in 3-4 swipes and forms a shiny layer on the lips. Lips stay hydrated all day having known that you reapply it after meals as it tends to go away and transfers too. The colour is not very prominent and is very sheer but looks good though; perfect for days when you want a no-makeup look. You can also use these lip balms as a night treatment to keep your lips soft and moisturized. I use these before a matte lipstick and before bedtime to keep my lips in top condition.