Packaging: The lip balms come in the usual twist-up baby lips tube which is travel friendly.
Texture: The lip balms have a gel- like texture that glides on the lips effortlessly forming a moisturizing and tinted film on your lips.
Shade and fragrance: Here is a summary on the shades available in this range-
Spicy Cinnamon: This shade is a pure light brown shade that gives your lips a hint of brown colour. It smells sweet and a bit spicy like actual cinnamon.
Berry Sherbet: This shade is light maroon that actually looks deep pink on the lips. Smells sweet which is not very strong.
Tropical Punch: This shade is a proper raspberry colour that looks deep pink on the lips. This one smells sweet too.
Since all the shades are sheer and are towards the brownish-maroon side, it looks good on all skin tones.
How I use and staying power/after-effects: Use the lip balm like you normally use, maybe several times a day too. The lip balm gives sheer colour in 2 swipes and forms a shiny layer on the lips. Lips stay hydrated all day having known that you reapply it after meals as it tends to go away and transfers too. The colour is not very prominent and is very sheer but looks good though; perfect for days when you want a no-makeup look. You can also use these lip balms as a night treatment to keep your lips soft and moisturized.