What the brand says: The Sugar Lash Mob Limitless Mascara has got all the drama that your eyes need. Whether you’re into super-voluminous or sultry elongated lashes, this mascara gives you everything! This creamy-textured and easy to apply mascara separates, defines, and combs through each lash to give you a spectacular look.
Packaging: The mascara comes in a funky carton cylindrical box and the actual mascara tube is plain matte black! It looks classy whatsoever! The tube is a big heavy I feel and the wand is the usual one. Nothing special about the wand still it works amazingly.
Texture: The product is actually a black coloured thick cream that takes a little time to dry.
Shade: The shade ‘Black with a bang’ is a dark black coloured mascara that instantly adds sparkle to your eyes.
How I use and staying power: The wand is nothing special so you simply use it from any direction like a usual mascara. I wasn’t expecting much from this product since it’s not waterproof (something I always consider before buying a mascara), secondly the wand was a usual one. The mascara separates your lashes and coats them thin in the first coat, looks really natural and good. The second and third coat actually curls your lashes, make them thick, not extraordinarily though and they appear longer- bingo!
Now coming to the staying power, the mascara being water soluble does not quite smudge or give you racoon eyes, it stays intact and holds the lashes curled all day long. It also does not readily dissolve when coming in contact with water, like you have to rub a bit to remove it which is a good thing.
I have all the waterproof mascaras because I always feared smudging. I think my perspective has changed since the water soluble mascara stays all day long just like waterproof ones that I have and I need not even use a makeup remover to remove the mascara.